Camp is just around the corner, and you’ve still got to pack! You might be a pro at packing for camp, but there are always a few things you might forget. That's why The Clorox Company is partnering with the ACA to bring you a simple list of great suggestions for what counselors and staff should make sure is on their packing list this summer. Take a look – it just might save you from leaving something really important off your list!
Learn the skills you need to succeed. Camping Magazine is your primary source for the most recent trends in the camp industry, the latest research in the field of youth development, critical management tools, and innovative programming ideas. The July/August 2010 issue features articles that address programming, history, 20/20 Toolbox, and more.
Children and youth need a community that: encourages achievement and builds self-esteem; promotes healthy lifestyles, fitness, and activity; teaches in a classroom without walls; instills appreciation, respect, and responsibility for the natural world around them; and inspires the confidence and courage to become the leaders of tomorrow.
ACA's Because of Camp…™ outdoor advertising campaign officially launched in early January. Since that time, orders have been arriving daily for billboards, posters, and transit shelters. Several orders have been placed already, and are being shipped to vendors nationwide. Visit ACA's Say It Big Web page to view a map of advertising placements as they are confirmed.
Preserving the rich history of the camp experience is essential for the future. The American Camp Association (ACA) is proud to celebrate our 100th Anniversary in 2010 and the 150th Anniversary of Organized Camping in 2011, and to honor our past with this Web-based tribute.
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Spin? Hype? Publicity? What exactly is
Public Relations?
As the term applies, it is relating to
your target public in some manner whether
it's through an article in the newspaper,
a story on your Web site, or a public service
announcement.
For public relations to be most effective,
however, it should serve a larger organizational
goal or objective whether that goal is
to increase enrollment at your camp or
help attract funding. Public relations
can help.
Public relations also shapes public opinion.
A good story about a camp can have an enormous
impact on recruiting camp counselors or
campers. A negative story, on the other
hand, can have devastating consequences.
For public relations to work, it must
be strategic. We must ask ourselves to
whom are we communicating and what do we
want to say? We need to be able to effectively
articulate the benefits of camp.
The public relations toolkit is designed
to help camps with proactive media relations
and crisis communications support. It is
not a substitute for the Hotline but rather
serves as a guide to help you maximize your
public relations effort.
Camp is just around the corner, and you’ve still got to pack! You might be a pro at packing for camp, but there are always a few things you might forget. That's why The Clorox Company is partnering with the ACA to bring you a simple list of great suggestions for what counselors and staff should make sure is on their packing list this summer. Take a look – it just might save you from leaving something really important off your list!
Learn the skills you need to succeed. Camping Magazine is your primary source for the most recent trends in the camp industry, the latest research in the field of youth development, critical management tools, and innovative programming ideas. The July/August 2010 issue features articles that address programming, history, 20/20 Toolbox, and more.
Children and youth need a community that: encourages achievement and builds self-esteem; promotes healthy lifestyles, fitness, and activity; teaches in a classroom without walls; instills appreciation, respect, and responsibility for the natural world around them; and inspires the confidence and courage to become the leaders of tomorrow.
ACA's Because of Camp…™ outdoor advertising campaign officially launched in early January. Since that time, orders have been arriving daily for billboards, posters, and transit shelters. Several orders have been placed already, and are being shipped to vendors nationwide. Visit ACA's Say It Big Web page to view a map of advertising placements as they are confirmed.
Preserving the rich history of the camp experience is essential for the future. The American Camp Association (ACA) is proud to celebrate our 100th Anniversary in 2010 and the 150th Anniversary of Organized Camping in 2011, and to honor our past with this Web-based tribute.
