Camp is just around the corner, and you’ve still got to pack! You might be a pro at packing for camp, but there are always a few things you might forget. That's why The Clorox Company is partnering with the ACA to bring you a simple list of great suggestions for what counselors and staff should make sure is on their packing list this summer. Take a look – it just might save you from leaving something really important off your list!
Learn the skills you need to succeed. Camping Magazine is your primary source for the most recent trends in the camp industry, the latest research in the field of youth development, critical management tools, and innovative programming ideas. The July/August 2010 issue features articles that address programming, history, 20/20 Toolbox, and more.
Children and youth need a community that: encourages achievement and builds self-esteem; promotes healthy lifestyles, fitness, and activity; teaches in a classroom without walls; instills appreciation, respect, and responsibility for the natural world around them; and inspires the confidence and courage to become the leaders of tomorrow.
ACA's Because of Camp…™ outdoor advertising campaign officially launched in early January. Since that time, orders have been arriving daily for billboards, posters, and transit shelters. Several orders have been placed already, and are being shipped to vendors nationwide. Visit ACA's Say It Big Web page to view a map of advertising placements as they are confirmed.
Preserving the rich history of the camp experience is essential for the future. The American Camp Association (ACA) is proud to celebrate our 100th Anniversary in 2010 and the 150th Anniversary of Organized Camping in 2011, and to honor our past with this Web-based tribute.
Camp is just around the corner, and you’ve still got to pack! You might be a pro at packing for camp, but there are always a few things you might forget. That's why The Clorox Company is partnering with the ACA to bring you a simple list of great suggestions for what counselors and staff should make sure is on their packing list this summer. Take a look – it just might save you from leaving something really important off your list!
Learn the skills you need to succeed. Camping Magazine is your primary source for the most recent trends in the camp industry, the latest research in the field of youth development, critical management tools, and innovative programming ideas. The July/August 2010 issue features articles that address programming, history, 20/20 Toolbox, and more.
Children and youth need a community that: encourages achievement and builds self-esteem; promotes healthy lifestyles, fitness, and activity; teaches in a classroom without walls; instills appreciation, respect, and responsibility for the natural world around them; and inspires the confidence and courage to become the leaders of tomorrow.
ACA's Because of Camp…™ outdoor advertising campaign officially launched in early January. Since that time, orders have been arriving daily for billboards, posters, and transit shelters. Several orders have been placed already, and are being shipped to vendors nationwide. Visit ACA's Say It Big Web page to view a map of advertising placements as they are confirmed.
Preserving the rich history of the camp experience is essential for the future. The American Camp Association (ACA) is proud to celebrate our 100th Anniversary in 2010 and the 150th Anniversary of Organized Camping in 2011, and to honor our past with this Web-based tribute.
Camp is just around the corner, and you’ve still got to pack! You might be a pro at packing for camp, but there are always a few things you might forget. That's why The Clorox Company is partnering with the ACA to bring you a simple list of great suggestions for what counselors and staff should make sure is on their packing list this summer. Take a look – it just might save you from leaving something really important off your list!
Learn the skills you need to succeed. Camping Magazine is your primary source for the most recent trends in the camp industry, the latest research in the field of youth development, critical management tools, and innovative programming ideas. The July/August 2010 issue features articles that address programming, history, 20/20 Toolbox, and more.
Children and youth need a community that: encourages achievement and builds self-esteem; promotes healthy lifestyles, fitness, and activity; teaches in a classroom without walls; instills appreciation, respect, and responsibility for the natural world around them; and inspires the confidence and courage to become the leaders of tomorrow.
ACA's Because of Camp…™ outdoor advertising campaign officially launched in early January. Since that time, orders have been arriving daily for billboards, posters, and transit shelters. Several orders have been placed already, and are being shipped to vendors nationwide. Visit ACA's Say It Big Web page to view a map of advertising placements as they are confirmed.
Preserving the rich history of the camp experience is essential for the future. The American Camp Association (ACA) is proud to celebrate our 100th Anniversary in 2010 and the 150th Anniversary of Organized Camping in 2011, and to honor our past with this Web-based tribute.
The
American Camp Association Announces
Nationwide Outdoor Advertising Campaign
Indianapolis, IN (January 6, 2010) – The
American Camp Association® (ACA) is
proud to announce the launch of a nationwide
outdoor advertising campaign as part of
the Because
of Camp…™ public
service announcement. These billboards,
posters, and transit shelter advertisements
will depict successful adults sharing how
their lives have been positively affected
by the camp experience, including appearances
by Emma Roberts, Hill Harper, Lisa
Loeb, Justin Chambers, James Pickens, and
Blair Underwood.
"The Because of Camp…™ advertising
campaign will share positive camp messages
with millions of families. The benefits
of camp extend further than child or youth
development. Camp, and the positive experiences
of camp, shape and define us as successful
adults. Camp has changed many lives, introduced
people to new skills and competencies,
and broadened horizons and ability to contribute
to a global community," said Peg
L. Smith, ACA’s chief executive officer.
ACA is honored to have been named a National
Public Service Partner with the Outdoor
Advertising Association of America, Inc.
(OAAA). As a partner, ACA receives pro
bono space for its campaigns on a variety
of outdoor advertising formats. The industry
donates millions each year to local and
national nonprofit groups.
"Helping
young people should be a mission for all
Americans, and the outdoor advertising
industry is looking forward to supporting
this campaign,"
said Stephen Freitas, OAAA Chief Marketing
Officer. "As a 'camp kid' myself,
I know the value of these experiences."
Each
year, camp provides ten million children
with the opportunity to connect
with nature,
to participate in human-powered
activities,
and to benefit from personal and primary
relationships. Because of Camp...™ so
much is possible.
This PSA Campaign is
made possible, in part, by generous funding
from the Legacy Fund, Lilly Endowment
Inc., and member support.
About ACA
The American Camp Association® (ACA) works to preserve, promote,
and enhance the camp experience for children and adults. ACA-Accredited® camp
programs ensure that children are provided with a diversity of educational and
developmentally challenging learning opportunities. There are over 2,400 ACA-accredited
camps that meet up to 300 health and safety standards. For more information,
visit www.ACAcamps.org.
About OAAA The Outdoor Advertising Association
of America, Inc. is the trade association
representing the outdoor advertising industry.
It is dedicated to leading and uniting
a responsible outdoor advertising industry
that is committed to serving the needs
of consumers, advertisers, and the public.
The nearly 900 OAAA member companies generate
$7.0 billion annually in ad revenues, representing
more than 90 percent of industry income,
and donate space to charitable organizations
in excess of $400 million each year. For
more information, visit www.oaaa.org.
Camp is just around the corner, and you’ve still got to pack! You might be a pro at packing for camp, but there are always a few things you might forget. That's why The Clorox Company is partnering with the ACA to bring you a simple list of great suggestions for what counselors and staff should make sure is on their packing list this summer. Take a look – it just might save you from leaving something really important off your list!
Learn the skills you need to succeed. Camping Magazine is your primary source for the most recent trends in the camp industry, the latest research in the field of youth development, critical management tools, and innovative programming ideas. The July/August 2010 issue features articles that address programming, history, 20/20 Toolbox, and more.
Children and youth need a community that: encourages achievement and builds self-esteem; promotes healthy lifestyles, fitness, and activity; teaches in a classroom without walls; instills appreciation, respect, and responsibility for the natural world around them; and inspires the confidence and courage to become the leaders of tomorrow.
ACA's Because of Camp…™ outdoor advertising campaign officially launched in early January. Since that time, orders have been arriving daily for billboards, posters, and transit shelters. Several orders have been placed already, and are being shipped to vendors nationwide. Visit ACA's Say It Big Web page to view a map of advertising placements as they are confirmed.
Preserving the rich history of the camp experience is essential for the future. The American Camp Association (ACA) is proud to celebrate our 100th Anniversary in 2010 and the 150th Anniversary of Organized Camping in 2011, and to honor our past with this Web-based tribute.
